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Daniel Caesar

World

COVID-19 Lockdown Without a Cost Benefit Analysis- More Lives Will be Lost

Cost Benefit Analysis (CBA) Was the lockdown really worth it?

By Daniel Caesar, 3 years3 years ago
Political marketing

How The Web Was Won: Cambridge Analytica, Algorithms, Cognitive Decision Making, Google and Tulsi Gabbard

So, here is a quick question for you. How often do you make it to the second page of Google whenever you are doing a search request? I am going to make an educated guess and say almost never. That’s because Google and similar entities, make this decision for you. Read more…

By Daniel Caesar, 4 years4 years ago
Political marketing

History May Repeat Itself in the US 2020 Presidential Election

Many political observers have repeatedly said that in the 2016 general election, the Republican party did not win due to Donald Trump being a highly qualified and an exceptional candidate, but rather, as a result of Hillary Clinton being a terrible, non-electable opponent.

By Daniel Caesar, 5 years4 years ago
Political marketing

What is Political Marketing?

Welcome and thank you for stopping by the ICPM’s blog. It is indeed a pleasure for us to share with you some insights as to how political marketing works and what strategies are used to build a successful political campaign. It is our goal that our readers become more aware Read more…

By Daniel Caesar, 5 years4 years ago
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